Design | Mechanical Art | Animation
This identity was created for Bradac Co, a project management firm in San Francisco. They are a full-service architecture management firm. While they do not actually build or construct the buildings, they are an important behind-the-scenes pillar of the building project.
At first glance, it appears to be nothing more than a series of windows and architectural columns, but that was exatcly the balance we wanted to strike to express thier bussiness position.As we refined the final design, most of our attention was on finding the right proportions and areas where the letters still work as letters or be completely unreadable.