Project
Backhouse [Concept]
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Roles
Story Design | Graphic Design | | Lettering | Engineering | Prototyping | Crafting | Character Design | Photography
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Story
Objective: Create a cohesive brand image, packaging graphics and a new packaging structure to protect six breakable glasses.
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My approach was to create Wild-West-themed shot glass packaging inspired by the shapes of revolver barrels. I created an imaginary story about a guy named “Bill Backhouse,” who was notorious for defeating his challengers in a drinking duel instead of a gun fight back in the Wild West.

Its protective and re-usable packaging structure transforms into a roulette table for the drinking game based on this hypothetical story. In addition, I created a label for an exclusive whiskey inspired by the one Bill Backhouse loved.