Project
‎Autodesk® Youth Brand Identity

Roles
Concept Development | Design | Character Design | Illustration | Animation | Print

Story
“Has there ever been better time to be a kid who wants to create and make things? With the robust set of tools Autodesk provides these days we’d guess not. The new Autodesk Youth Identity means to provide the curious mini-doer with a trusted home base for design and making. The extensive brand system we designed communicates that creativity through making is fun (to kids) and essential to growth and learning (to parents  and teachers) by visually expressing the full range of the creative process—from analog to digital and back again.”

Designed at Volume Inc. San Francisco
creative director: ERIC HEIMAN, Adam Brodsley, BRYAN BINDLOSS | DESIGNER: Yuya Yoshida, JON HIOKI