Project
AT&T Stadium Experience

RoleS
Asset Development
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Story
Obscura created a media experience in-stadium in partnership with AT&T and the Dallas Cowboys. AT&T LiveFX Board, an RGB-LED video display with 40 robotic, mirrored louvers that rotate independently 360 degrees, is the fulcrum of the platform Obscura designed, produced, and installed. The 130-foot-long LiveFX Board in the north end zone interacts with mobile devices of fans. Featuring 4,000 pixels wide, AT&T LiveFX Board is the most detailed board at the stadium.

The stadium entrances feature four immersive columns, multitouch displays that provide interactive showcases of the players and cheerleaders.