Project
AT&T Stadium Experience

RoleS
Asset Development

Story
Obscura created a media experience in-stadium in partnership with AT&T and the Dallas Cowboys. AT&T LiveFX Board, an RGB-LED video display with 40 robotic, mirrored louvers that rotate independently 360 degrees, is the fulcrum of the platform Obscura designed, produced, and installed. The 130-foot-long LiveFX Board in the north end zone interacts with mobile devices of fans. Featuring 4,000 pixels wide, AT&T LiveFX Board is the most detailed board at the stadium.

The stadium entrances feature four immersive columns, multitouch displays that provide interactive showcases of the players and cheerleaders.

Designed at OBSCURA DIGITAL, San Francisco