Concept Development | Design System | Web Design | Social Media Strategy
“The 5M project is a four-acre development at Mission and 5th Streets that includes the historic San Francisco Chronicle Building and incorporates affordable arts and community spaces as part of its core. A critical aspect of the plan focuses on welcoming (rather than displacing) the surrounding existing community.
The site will accommodate a number of cultural and community-based anchors including Tech Shop, Intersection for the Arts, and The Hub (a co-working space focused on social impact). 5M will also include two new residential buildings and an office tower totaling 1.8 million square feet.
Volume developed a brand that embodies 5M’s values and helps convey the project as a place of vibrancy and openness, with porous property boundaries that are welcoming to the existing neighbors and new residents alike, facilitating greater social and professional exchange.”