Project
5M

Roles
Concept Development | Design System | Web Design | Social Media Strategy

Story
“The 5M project is a four-acre development at Mission and 5th Streets that includes the historic San Francisco Chronicle Building and incorporates affordable arts and community spaces as part of its core. A critical aspect of the plan focuses on welcoming (rather than displacing) the surrounding existing community.

The site will accommodate a number of cultural and community-based anchors including Tech Shop, Intersection for the Arts, and The Hub (a co-working space focused on social impact). 5M will also include two new residential buildings and an office tower totaling 1.8 million square feet.

Volume developed a brand that embodies 5M’s values and helps convey the project as a place of vibrancy and openness, with porous property boundaries that are welcoming to the existing neighbors and new residents alike, facilitating greater social and professional exchange.”

Designed at Volume Inc. San Francisco
creative director: Eric Heiman, Adam Brodsley, JAMES PROVENZA | DESIGNER: Yuya Yoshida