Project
100 California: Website

Roles
Website Design | Exhibition Design

Story
“Our creative process took cues from the building’s industrial Bethlehem Steel origins and the more human-focused mid-century modernism in vogue on the west coast when 100 California was built. The brand expressions—from messaging to digital and signage—update these historical inspirations for contemporary times, highlighting both the building’s rich history and updated features.”

Designed at Volume Inc. San Francisco
creative director: ERIC HEIMAN, ADAM BRODSLEY | DESIGNER: BRYAN BINDLOSS, JON HIOKI, Yuya Yoshida